Take advantage of complete transparency into and throughout the whole process. Obtain greater clarity and understanding of your planned marketing activities, as well as the requirements to perform them.
Ensure alignment with strategic objectives and take control of enforcing global brand standards at every step. Track all launch activities, record approvals, and ensure precise documentation of all assets, all while adhering to regulations.
Eliminate the need for unnecessary human intervention by automating all, or specific stages, of the process—conditional approvals, notifying stakeholders, escalating delays, and more.
Manage all launch-related information and activities from one platform. Filter tasks to be performed for the launch, based on the timeline or on any other criteria you may need.
Avoid the chaos that often comes with planning tasks or while communicating, as all of the relevant documents are in one place, and can be fetched from anywhere. Experience seamless coordination between teams while working together.
Automate repetitive error-prone tasks, such as sending reminders for any pending tasks; and handoff, to pave the way to a smooth process. Then trigger automatic messages about upcoming events and tasks to keep everyone on track.
The marketer submits a request for the activities to be performed prelaunch, with all relevant details. The manager then approves or rejects the request.
Once the manager approves the request, the marketing team, along with the other teams like the design team, define the brand style guide and design the logo. Once this is done, it's sent to the manager for approval.
The marketing team performs parallel activities for the launch, such as launching the blog or website, creating visuals for social media networks, and putting together competitor/comparison documents. The parallel transition feature is utilized to do this. Once this is done, sales and support collaterals are created. The sales and support training happen parallelly, once the respective collaterals are created.
The manager, along with the team, then contact journalists and analysts using various mediums to inform them about the product launch. Meetings are scheduled and demos are given.
Once the press release is done, activities regarding the new brand launch are performed and the new brand launch is scheduled.
— Choose one that best suits your organization —
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