Comprehensive insight into and throughout the whole process. Gain a clear understanding of all market research requests, why they need to be performed, and all their details.
Every step is under your control—request tracking, research planning and designing, methods adopted, determining the target audience, and much more.
Reduce human intervention by automating process steps—data collection, sampling, data cleaning, and analysis—as you need them.
Save time, effort, and ultimately money, as automation identifies the right target audience, and collects and processes data from across the globe, without having to chase anyone down over the phone.
Easily conduct any number of surveys and interviews on different audience segments, and quickly make changes to the process as you keep gaining insights.
Automate repetitive error-prone tasks, such as sending reminders and checking for duplicate entries, so you can spend more time analyzing research output and driving change.
The BA sends a request to conduct market research, filling in all necessary details along with a small description of the project.
Once the BA submits a request, they then submit a problem statement. This statement is sent to the department manager, who decides whether to proceed with the research.
The manager takes a call to accept or reject the market research request, after going through the problem statement submitted by the BA. If the manager approves, then the research continues through defining the objectives, selecting the team, etc. If not, the research request is terminated.
The BA and MR team conduct surveys, one-on-one interviews, and focus group meetings with the target audience. All of their responses are collected, recorded and analyzed to come to a conclusion.
Once the surveys, interviews, and discussions are over, data is collected and analyzed and results are interpreted based on the findings. All of these are recorded in the report. Once this is done, the research is marked complete.
— Choose one that best suits your organization —
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